Your brand voice must be authentic, but more importantly it must be you.  When you meet clients they should be able to resonate with you in person in the exact same way they did online.  If you are not sure about your brand voice or need some help, get in touch and we will refer you to a recommended brand voice expert, who offers bespoke training.

Secure EVERYTHING.  Your Facebook & Instagram Accounts, Google Business, your website.  Routinely change your email password!  In this day hacking is increasingly sophisticated and it can be hard to work out whether something is real.  We will be regularly updating our blog with the latest safety information to keep your business protected.

Do you have a marketing plan or are you just winging it?  Something we hear a lot is that a business is new, there is no budget for marketing, they are overwhelmed about where to start.  Take a step back and become really clear about WHO you are targeting, how old are they, male, female, both, where are they?  When you have these answers you will get more of an idea of your next steps.  Alpha Digital Marketing can help you with this.

Not to be confused with your content plan... Your content strategy is the sum of the whole.  How you communicate across all platforms that would include your website, social media, Google, Newsletters.  It includes your buyer personas, your USP, your competitors.  It's a lot of work but it gives a great foundation for your business to grow.  Help is available just send a message and we will be in touch.

Your "online" voice should be authentic & exactly how your business would present itself in person.  Don't portray who you are not!

Facebook remains the number one platform for business growth, hitting over 2 billion daily active users.  Don't believe the hype, its not going anywhere!

THE most asked question and the one with the most answers. The best thing you can do is see when your audience is online and test different times of posting around this.

Take the stress out of finding something to say each day and plan ahead.  To grow you need to CONSISTENTLY show up with value!

Instagram is attractive to those with a visual business but with a more recent lean to video and reels, it's a platform that can be helpful for any business.

THE most asked question and the one with the most answers. The best thing you can do is see when your audience is online and test different times of posting around this.

We are seeing that reels are good for reach & are being delivered to a younger audience.  If you are wanting more engagement this should not be your sole focus.

Is your bio a paragraph about your business or is it short and punchy lines telling people what you do, who it's for, what they are going to get from you?  You have 3 seconds!

When used properly this free resource can increase your Google rankings, your search visibility & website visits.

If you don't have a website, consider using the free website offered by your Google Business Profile.  It is simply not enough to rely on a social presence for your business.

Are your opening hours up to date?  Are you scheduling whether you are open or closed on bank holidays?  Make sure the same hours are reflected across all your profiles.

Do you know what key words people are using to search your business?  Your Google Business profile insights will give you some real insight helping your to tailor future SEO!